«أصدقاء مرضى السرطان» تطلق حملة «تجاوز القيود»

"Friends of Cancer Patients" Launches "Beyond Limits" Campaign

Empowering Early Detection and Overcoming Challenges

The "Pink Caravan", a breast cancer awareness initiative spearheaded by the "Friends of Cancer Patients" association, launched a compelling social media campaign titled "Beyond Limits" as part of its annual "Pink Caravan" campaign during October, the global breast cancer awareness month. The campaign achieved an impressive reach of over 133,000 individuals and garnered more than 163,000 views within just two days, showcasing widespread engagement from diverse demographics and nationalities.

The campaign's core message highlights the pivotal role of early detection in mitigating the health, physical, and emotional repercussions of breast cancer. A captivating video featuring aerial gymnastics on silk fabrics embodies the woman's journey with breast cancer, artistically illustrating the diagnosis, treatment process, and the emotional rollercoaster of hope and despair, culminating in the pink ribbon symbol of breast cancer awareness.

This inspiring performance aims to shed light on the significance of early detection in reducing the need for extensive long-term treatment, granting patients greater control over their treatment trajectory. Aisha Al-Mulla, director of "Friends of Cancer Patients", stated, "We wanted to challenge the conventional perception of the pink ribbon by emphasizing that early detection helps overcome many challenges faced by patients. The campaign's slogan, "Beyond Limits", serves as a call to action, encouraging everyone to proactively take preventative measures by undergoing mammograms and regular clinical and self-examinations."

The social media campaign is one of several initiatives launched by "Friends of Cancer Patients" as part of the "Pink Caravan's" extensive efforts across the United Arab Emirates. Throughout October, the initiative organizes over 90 events in all seven emirates, offering free medical screenings for early breast cancer detection, informative workshops, awareness programs, and community outreach activities.

The "Friends of Cancer Patients" digital platforms serve as a powerful and primary tool for disseminating awareness about breast cancer, effectively conveying their humanitarian message not only within the UAE but also on a global scale.

As October draws to a close, "Friends of Cancer Patients" emphasizes that the fight against breast cancer and its prevention extends beyond the global awareness month and continues throughout the year. Through innovative and interactive digital platforms, the "Pink Caravan" reinforces its awareness and community-oriented message, promoting early detection screenings and reinstating hope for communities worldwide.