شركة Gupshup تثري السوق السعودي بخدمات الذكاء الاصطناعي التحاوري

Gupshup Expands into Saudi Arabia with Conversational AI Solutions

Gupshup, a global leader in conversational AI, has announced its expansion into the Saudi Arabian market. This marks a significant milestone in the company's global growth journey. The move brings a wide range of digital conversation solutions tailored to the needs of Saudi businesses. Gupshup has established a strategic arm called Gupshup Technology Gulf Limited to spearhead its operations in the region. This strategic initiative aligns with Saudi Arabia's Vision 2030 digital transformation agenda and reinforces Gupshup's commitment to the Middle East.

Empowering Businesses with Conversational AI

Gupshup offers its advanced Conversation Cloud platform, enabling Saudi companies to enhance customer interactions through innovative digital conversation solutions. Businesses can leverage these solutions to achieve the following:

• Digitalize customer experiences using AI-powered systems for instant and intelligent conversations.
• Automate customer interactions by launching targeted conversational campaigns.
• Drive sales growth through conversational commerce and consultative selling strategies using a unified platform.

Tailored Solutions for the Saudi Market

Gupshup provides a program specifically designed for the Saudi market called ACE LLM. This is a specialized generative AI model that enables the development of highly intelligent chatbots in Arabic. This AI-powered solution helps brands deliver superior conversational experiences, enhancing communication and customer engagement in a culturally sensitive manner.

The Saudi Market's Affinity for Conversational Communication

Conversations are a primary communication channel in Saudi Arabia. A survey conducted by the Saudi Center for Opinion Polls revealed that 92% of the Saudi population uses WhatsApp, making it an ideal platform for business communication. Gupshup's presence in the kingdom allows brands to leverage its conversational cloud for meaningful customer engagement.

Gupshup's Commitment to Saudi Arabia's Digital Transformation

"Saudi Arabia is a key market in our global expansion strategy. With the increasing reliance on business messaging solutions across the Kingdom, and a digitally aware consumer base that prefers interactive messaging with brands, we see a huge opportunity in this market," said Beerud Sheth, Co-founder and CEO of Gupshup. "Our commitment to the Saudi market extends beyond providing technological solutions. We aim to be strategic partners in the Kingdom's digital transformation journey, enabling businesses to leverage intelligent conversational tools to drive growth and customer satisfaction."

Gupshup's Track Record of Success in the Middle East

This move comes after Gupshup's exceptional performance in the UAE market over the past two years. The Gulf region has become one of the company's largest global markets, with a strong foothold in Dubai. Gupshup has gained the trust of leading regional brands such as Abu Dhabi Commercial Bank, Emaar, Talabat, and Bayut, along with Lulu Exchange, Sako, Samsa, Ajlan & Bros, Saif Gallery, Dukan, Apparel Group, Sharaf DG, and Petromin.

Future Growth Prospects in Saudi Arabia

"Saudi Arabia presents a tremendous opportunity for Gupshup. We aim to grow our market presence fivefold in the next year. Our expertise in providing innovative solutions to digital brands and retailers across the UAE and India has given us a deep understanding of the regional market requirements. Many of our clients in the UAE have a strong presence in the Kingdom, paving the way for rapid success in this market," said Mukul Yadav, Senior Director and Head of Middle East and North Africa at Gupshup. "We go beyond just technology, offering a consulting approach that has helped businesses in the region refine their customer interaction strategies. Our success in the UAE serves as a real blueprint for achieving similar results in the Kingdom."

Gupshup serves over 45,000 clients globally, facilitating the sending of over 120 billion messages annually in over 100 languages. The company's entry into the Saudi market aims to replicate this success and empower local brands to innovate, grow, and achieve through conversational AI. It will contribute to the Kingdom's digital transformation journey in line with its goals.