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"Microsoft": We are living in the "second AI season" - what's next?

Artificial intelligence (AI) has rapidly evolved from a futuristic concept to an integral part of daily life, impacting how we work, learn, and interact. Microsoft has been at the forefront of this transformation, seamlessly integrating AI into all aspects of its products and services across sectors like education, healthcare, and business.

Riima Samman, Data and AI Lead at Microsoft - UAE, in a special interview with Al-Sharq Al-Awsat, on the sidelines of the GITEX exhibition held in Dubai, said that this year represents a pivotal moment in what she calls the "second AI season." AI is no longer just a tool for efficiency; it's now deeply woven into business processes and consumer experiences, reshaping industries across the Middle East and the world.

AI's Impact on Education

One of the most profound impacts of AI has been felt in the education sector. Microsoft has been actively working with schools and universities across the GCC to develop AI tools that personalize the learning experience for individual students. Among the notable initiatives is the "AI Tutor" tool that acts as a virtual assistant, guiding students through subjects like science and mathematics. "The impact has been tremendous," says Riima Samman. The "AI Tutor" program not only helps students solve problems but also accelerates their learning journey by adapting to their unique needs.

Samman asserts that the ability to personalize education is one of AI's greatest strengths. With students having different learning styles and abilities, traditional teaching methods often fall short. AI addresses this challenge by providing tailored support, making learning more engaging and effective. Across the GCC, schools are rapidly embracing these innovations. Samman emphasizes that "(Microsoft) is working with every university and school to quickly adapt these technologies," ensuring that students in the region do not lag behind in the AI revolution. This transformation in education is expected to grow as more institutions adopt AI as an integral part of teaching and learning.

AI Revolutionizes the Workplace

As AI redefines education, it's also transforming the workplace. Microsoft's "Copilot" program, an AI-powered tool integrated into its productivity suite, is a prime example of how businesses are leveraging AI. Riima Samman, during her interview with Al-Sharq Al-Awsat, explains that early adoption of "Copilot" has seen a significant improvement in productivity. She adds that the broader trend of AI in the workplace is evident as AI not only makes employees more efficient; it also boosts their job satisfaction.

According to Microsoft's Work Trend Index, 90% of employees believe that AI helps them save time, while 84% say it allows them to be more creative. Samman sees AI as "freeing employees from repetitive tasks, allowing them to focus on critical thinking and innovation." This shift creates a workplace culture where innovation thrives, empowering companies to remain competitive in an increasingly AI-driven world.

Addressing the Challenges

However, with these opportunities come challenges. Samman acknowledges that the rise of AI has sparked concerns about job displacement. She clarifies that "there's always fear of the unknown, but with the right training and retraining initiatives, employees can remain relevant and competitive in the workforce." Microsoft addresses this concern through its "National AI Training Initiative" which provides over 300 free training courses tailored to individual roles and objectives. This initiative helps bridge the skills gap, ensuring both employees and institutions are prepared for the future of work.

Democratizing AI

One of the most significant developments in AI over the past decade has been the democratization of the technology, as Riima Samman describes. She emphasizes that AI is now more accessible than ever, allowing large corporations, as well as startups and small businesses, to harness its power. This is a crucial development, particularly in regions like the Middle East, where established businesses and emerging startups are looking to stay competitive in a rapidly changing market.

Historically, the cost and complexity of implementing AI technologies have prevented small businesses from adopting them. But with cloud infrastructure now readily available, AI has become more cost-effective and scalable. Samman says that Microsoft's investments in regional cloud infrastructure - such as opening data centers in the UAE and Qatar, and soon in Saudi Arabia - "make it easier for companies to access AI tools and integrate them into their operations."

Ethical Considerations

As AI becomes increasingly integrated into daily life, concerns about ethics and responsibility have grown. Microsoft has responded by establishing a robust framework for responsible AI, emphasizing safety, transparency, and accountability. Riima Samman asserts that "with every new technology, it needs to be safe, secure, and responsible by design." Microsoft's Responsible AI office is dedicated to ensuring that its AI technologies adhere to these principles.

This responsible approach to AI extends beyond product development. Microsoft is actively working with policymakers and industry leaders in the region to develop ethical guidelines for AI use. Microsoft has invested in research centers focused on promoting responsible AI, aiming to ensure that AI is used for good, helping create a positive impact across industries and communities in the Middle East.